Alexandre Coelho

VapeShop Sàrl

Founder & Managing Director

Started alongside SwissTV and grown into a profitable multi-site business combining two physical stores and an e-commerce operation.

• General management: strategy, P&L, finance, HR, sales operations, legal, regulatory compliance and marketing.
• Information systems: designed and run an integrated platform covering e-commerce, POS, orders, inventory, suppliers, scheduling, HR and finance.
• Transformation & AI: automation and AI-based solutions across admin processes, product data and customer operations.
• Steering: deciding which initiatives to build, deploy, consolidate or stop, based on adoption and value created.

FlowCorp

Founder

Advisory and technology development for SMEs, at the intersection of strategy, digital transformation and applied AI.

• Strategic and operational diagnostics, decision support and executive coaching.
• Design and delivery of AI-augmented software, automation and custom integrations.

SwissTV SA

Chief Information Officer

Promoted to CIO during a structural reorganisation and joined the management team, responsible for IT operations and technology partnerships.

• Represented technology in management decisions and in discussions with telecom operators, studios and infrastructure partners.
• Co-led the Smart TV / HbbTV roadmap to bring video on demand to connected TVs.
• Infrastructure partnerships, vendor negotiations, CDN and streaming relationships; oversight of multi-DRM platforms.

SwissTV SA

Head of IT Infrastructure

Led the infrastructure team and the technical foundations behind SwissTV’s VOD platforms and B2B services.

• High-availability, multi-site IT infrastructure; on-the-fly fragmentation and encryption pipelines.
• Adaptive and multi-DRM streaming: PlayReady, Widevine, Nagra and HLS.
• B2B VOD platforms for several Swiss cable operators; coordination of internal teams, contractors and partners.

Deutsche Bank

Systems & Release Management, Private Wealth Management

• First role after graduating in software engineering: planning and coordinating production releases on the core banking system and its satellite systems.
• Cross-functional work with IT, front office, finance, compliance and operations during a major migration programme.